Showing posts with label All Marketers Are Liars- Seth Godin. Show all posts
Showing posts with label All Marketers Are Liars- Seth Godin. Show all posts

Jan 26, 2013

Stories

The best stories don't teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.
.
I believe that people tell themselves stories and then work hard to make them true.